PREMIUM BRANDS AGENCY looks closer to the specific situation of each client in the specialized retail network and helps to identify the needs and opportunities. To partner and to tie up the brand with the retailer PBA focuses on professional services beyond the products. PBA pays attention to the individual approach of each client to succeed in selling watches. Therefore, PBA cooperates with specialized international partners with proven record of results in the fine watchmaking industry. PBA provides essential and advanced professional support in the following spheres: 



Together with d`Hubert Consulting in Neuchatel PBA developed a modular concept of sales trainings for professionals in up-to-date blended offline and online learning.

The two pillars are:
A) Train sales associates on how to win the client.
B) Let the sales force incorporate international standards

Blended learning:
By blending online & offline activities we maximize the impact of the training and the ROI. Learners start online, attend a face-to-face session with clear expectations, and give 2 online feedbacks after the training.

Use the Learning Management System to perform online evaluations, post in forums, watch videos, read course summaries, take quizzes. Accessible anywhere, at any time.

Skills & expertise:
Mathieu d`Hubert at the helm of the program is an expert with 20 years of experience in international luxury sector for leading brands such as Patek Philippe, Cartier, Breitling. 

Online training (project management, user experience, content): Mathieu has launched 4 digital platform, created and implemented the Breitling Challenge, an innovative gamified learning platform which became a reference in the watch industry.

Sales training (pedagogical engineering, sales techniques, module development): Mathieu has recalibrated and modernized the Patek Philippe training offer 

For tailor-made offer please contact us.



To activate the brand´s potential among the clientele and to simulate the brand´s perception PBA takes part in selected events which both reflect the values of the brands and meet the spheres of interests of the clients. 

Geneva Watch Days

26-29 AUG. 2020

Geneva Watch Days

Salon Exceptional Watches

16-17 OCT. 2020

Design 2020 im MAK

13-15 NOV. 2020

Design 2020 MAK


19-22 FEB. 2021

Inhorgenta Munich


M2 Maydell cooperates with PBA to achieve the best possible professional market penetration for the watch brands in the portfolio and supports the achievement of commercial goals. M2 excels through up-to-date know-how, professionalism and long-standing relationships with bloggers, influencers, online and offline media. A comprehensive and relevant network as well as industry and market knowledge complement the unique selling propositions of M2 MAYDELL. The many different media channels and the way in which stakeholders are reached today are a core discipline. M2 develops highly competitive PR initiatives based on the latest digital tools: From analysis to content distribution. An internally developed M2 strategy tool and the M2 activation processes guarantee optimal market penetration while considering customer-specific unique selling points. M2 has a great deal of experience in the luxury industry and continuously drives for best results through constantly being creative, flexible and quick in the way to communicate. M2 acts entrepreneurial and understands the needs of its clients. M2 MAYDELL is based in the greater Vienna area and focuses on its core market Austria, as well as Germany and Switzerland (D-A-CH). Customers benefit from synergy effects, efficiency, and market penetration from a single source. The M2 team has complimentary skills, is committed to a common purpose and performance goals. One of the reasons why M2 enjoys a high client retention rate.


As an independent sales agency we deliver to our partners, clients and suppliers: Important market know-how and proven record of results in the luxury and premium watch segment. Over 25 years outspoken sales performance and market activation in combination with modern sales skills.
Expertise in specialized watch & jewelry retail network in Austria, CEE zone and in the Russian Federation.

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Thomas Herzog


Thomas Herzog
Hietzinger Hauptstraße 46, Top 4, 1130 Vienna / Austria
T: +43 664 46 70 176