M2 Maydell cooperates with PBA to achieve the best possible professional market penetration for the watch brands in the portfolio and supports the achievement of commercial goals. M2 excels through up-to-date know-how, professionalism and long-standing relationships with bloggers, influencers, online and offline media. A comprehensive and relevant network as well as industry and market knowledge complement the unique selling propositions of M2 MAYDELL. The many different media channels and the way in which stakeholders are reached today are a core discipline. M2 develops highly competitive PR initiatives based on the latest digital tools: From analysis to content distribution. An internally developed M2 strategy tool and the M2 activation processes guarantee optimal market penetration while considering customer-specific unique selling points. M2 has a great deal of experience in the luxury industry and continuously drives for best results through constantly being creative, flexible and quick in the way to communicate. M2 acts entrepreneurial and understands the needs of its clients. M2 MAYDELL is based in the greater Vienna area and focuses on its core market Austria, as well as Germany and Switzerland (D-A-CH). Customers benefit from synergy effects, efficiency, and market penetration from a single source. The M2 team has complimentary skills, is committed to a common purpose and performance goals. One of the reasons why M2 enjoys a high client retention rate.