A passion for innovation and excellence in watch design has always been at the heart of the EBEL brand. Founded by husband and wife Eugène Blum and Alice Lévy, in La Chaux-de-Fonds, Switzerland in 1911, the complementary talents and interests bequeathed by the couple have shaped the heritage and spirit of EBEL. The very name, EBEL, is an acronym of the initials “Eugène Blum Et Lévy”.
This inspirational philosophy was set in stone in 1950 with the introduction of the Kissing “E” logo. With its gentle, sensual curves, voluptuous charm and technical perfection, the Kissing “E” logo became the emblem of a successful tale of synergies between the brand’s heritage and its founding philosophy.
EBEL’s hallmarks of consistent excellence soared to new heights in 1977 with the introduction of an iconic model that would define its identity. The launch of the groundbreaking Sport Classic line with its highly recognizable Wave bracelet and fully integrated case, represented the birth of the hero product concept, and a breakthrough in design and function that marked the beginning of the sport chic category.